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Privacy policy
Introduction
The Mabel is operated by AD Ecom BV, a private limited company registered in the Netherlands ("we," "us," or "our"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our website, or make a purchase. It also explains your rights under applicable privacy law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Please read this Privacy Policy carefully. By using our services, you acknowledge that you have read and understood this policy. If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection and processing of personal information.
Personal Information We Collect
Depending on how you interact with our services, we may collect the following categories of personal information:
Contact details: your name, billing and shipping address, phone number, and email address.
Financial information: payment card details, transaction information, and payment confirmation. We do not store full credit card numbers.
Account information: username, password, security questions, and preferences.
Transaction information: items viewed, added to cart, purchased, returned, or exchanged.
Communications: information included in support inquiries or messages sent to us.
Device and usage information: IP address, browser type, device identifiers, and how you interact with our website.
Sources of Personal Information
We collect personal information from the following sources:
Directly from you: when you create an account, place an order, or contact us.
Automatically: through cookies, tracking pixels, and similar technologies when you browse our website.
From service providers: including Shopify, payment processors, and shipping carriers who process data on our behalf.
From third parties: such as marketing partners or social media platforms.
How We Use Your Personal Information
We use the personal information we collect for the following purposes:
Fulfilment of orders: to process payments, ship products, manage returns and exchanges, and maintain your account.
Marketing and advertising: to send promotional emails and display personalised ads, where permitted by applicable law. You may opt out at any time.
Security and fraud prevention: to authenticate users, detect fraudulent activity, and protect our systems and customers.
Customer communications: to respond to enquiries, provide support, and maintain our business relationship with you.
Legal compliance: to comply with applicable law, respond to legal process, and enforce our policies.
How We Disclose Personal Information
We may share your personal information with third parties in the following circumstances:
With Shopify and other service providers who assist in operating our website, processing payments, and fulfilling orders.
With marketing partners, subject to your consent or opt-out rights as described in this policy.
With affiliates within our corporate group.
In connection with a business transaction, such as a merger, acquisition, or sale of assets.
To comply with applicable law, respond to lawful requests, enforce our Terms of Service, or protect the rights of our users.
Relationship with Shopify
Our website is hosted by Shopify Inc. Shopify may collect and process personal information related to your use of our store in order to provide and improve its platform. Information submitted through our store may be transmitted to Shopify and to third parties in other countries. For more information on how Shopify handles your data, visit: https://www.shopify.com/legal/privacy.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance your browsing experience, analyse website traffic, and deliver targeted advertisements. You may control cookie settings through your browser; however, disabling cookies may affect the functionality of our website.
Children's Privacy
Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a minor, please contact us immediately so we may delete it.
Security and Data Retention
We implement commercially reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, or destruction. However, no method of transmission over the internet is completely secure. We retain your personal information for as long as necessary to fulfil the purposes described in this policy, or as required by applicable law.
Your Rights and Choices
Under the UK GDPR and Data Protection Act 2018, you have the following rights:
Right to Access: You may request a copy of the personal data we hold about you.
Right to Erasure: You may request deletion of your personal data, subject to certain exceptions.
Right to Rectification: You may request correction of inaccurate personal information we hold.
Right to Restrict Processing: You may request that we limit how we use your personal data in certain circumstances.
Right to Data Portability: You may request a copy of your data in a structured, commonly used format.
Right to Object: You have the right to object to processing of your personal data for direct marketing purposes.
Right to Withdraw Consent: Where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing.
Managing Email Preferences: You may unsubscribe from marketing emails at any time using the unsubscribe link in our emails. We may still send transactional messages related to your orders.
To exercise any of these rights, please contact us using the details below. We will respond within the timeframe required by applicable law and may need to verify your identity before processing your request. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
International Data Transfers
Your personal information may be transferred to and processed in countries outside the United Kingdom. Where such transfers occur, we take appropriate steps to ensure your information is protected in accordance with this Privacy Policy and applicable law, including the use of standard contractual clauses where required.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on this page and update the "Last Updated" date. We encourage you to review this policy periodically.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Email: contact@the-mabel.com Tel: +447853148140 Company: AD Ecom BV
For the purposes of applicable data protection law, AD Ecom BV is the data controller of your personal information.
